Many untrusted courses and seminars claim that digital marketing is a
new approach that it is a revolutionary type that will change the
structure of the "Traditional Marketing". I believe this claim is
totally inaccurate, as the structure of what they call "traditional
marketing" has not changed, as to adopt any marketing practices, the
same marketing research, consumer behavior, segmentation, targeting,
positioning, branding, marketing mix (product, pricing, distribution,
and promotion/communication) strategies, marketing competitive and
growth strategies, consumer relationship management (CRM), and marketing
performance are still required.
Digital marketing is only a tool, not a type, to implement any of the previous traditional marketing strategies and practices digitally, as digital marketing is a practice of promoting products and services through digital channels and technologies. This form of marketing leverages internet and electronic devices to reach and engage a wide audience. By the way, the majority of digital marketing efforts focus on the promotion strategy, one of the four elements of the marketing mix, which is one of the puzzle in the holistic marketing picture.
Digital marketing is only a tool, not a type, to implement any of the previous traditional marketing strategies and practices digitally, as digital marketing is a practice of promoting products and services through digital channels and technologies. This form of marketing leverages internet and electronic devices to reach and engage a wide audience. By the way, the majority of digital marketing efforts focus on the promotion strategy, one of the four elements of the marketing mix, which is one of the puzzle in the holistic marketing picture.
Article by Amr H. Abayazeed - August 02, 2024.
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