5. UNCERTAINTY: THE ENGINE OF INNOVATION

Uncertainty is the lack of complete knowledge or a complete picture of a situation, resulting in unpredictable outcomes that affect the decision-making process in business and life. While the previous definition may suggest that uncertainty is frustrating and negative experience, I believe that uncertainty is an engine of learning, knowledge, and then innovation.

The German philosopher Friedrich Nietzsche says: "There are no Facts, only Interpretations,” - by the way it is one of my favorite quotes - by understanding this quote deeply we discover that it emphasizes uncertainty as a positive concept, and encourages its application in science (either natural,social, or formal), in business environment, and even in life.

In science, uncertainty led Albert Einstein to develop the theory of relativity leading to a new advanced view of the universe compared to the old Newtonian view. Similarly, in business, market fluctuations, technological changes, and unforeseen events can affect the best organizations plans, however, organizations that can adapt and thrive in uncertain environments are the ones that stay ahead of the curve compared to their competitors, this adaptability is the catalyst for success, improvement, and innovation.

Even in our personal lives, uncertainty keeps things interesting and allows us to grow, learn, and understand life more and more. By acknowledging the limitations of our knowledge, uncertainty can be turned into a way for personal growth and for being open-minded to broader horizons. Personally, in my life and work, I feel my gun when someone says "I'm sure 100%" without using phrases like "I think" or "May be," because absolute certainty often makes me doubt their confidence and then distrust them and their way of thinking. The more you know, the more hesitant and less confident you become, as the saying goes: "Donkeys are always sure."

Article by Amr H. Abayazeed - May 24, 2024.

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